ABOUT US
From Beats to Threads: Our Story
We are two friends, deeply immersed in the world of hip-hop and beat-making. Late nights in the studio, endless loops, and chasing the perfect 808—this was our life before we ever thought about fashion. But one thing was clear: producers are the architects of sound, yet often remain behind the scenes. We wanted to change that. WEAREHOODZ was born from the idea that producers deserve their own identity—not just in music, but in what they wear.
How We Started: From Studio to Streetwear
It all started with a hoodie. A simple piece, worn in every session, absorbing the energy of every track we made. We wanted to create something that resonated with producers like us—something that spoke the language of kicks, snares, and basslines. What began as a custom piece for ourselves quickly turned into a brand when other producers started asking, "Where’d you get that?" And just like that, WEAREHOODZ became more than just clothing—it became a movement.
Partnering with the Best
We knew from the start that quality had to match creativity. That’s why we partnered with Adidas, Under Armour, Champion, and SOL’s clothing brand to bring our designs to life on premium, high-quality hoodies. Every piece we drop is a blend of elite craftsmanship and the raw essence of beat culture.
Our Mission: Wear the Sound
Producers don’t just make beats—they shape culture. Our mission is to create apparel that represents the unspoken bond between music and style. Every stitch, every design, and every hoodie we release is a tribute to the late-night grind, the endless passion, and the pursuit of sonic perfection.
Exclusivity in Every Drop
We don’t cater to the masses—we connect with the few. The ones who truly live and breathe this craft. We selectively reach out to producers who embody the essence of originality and innovation. This isn’t just another streetwear brand. It’s a badge of honor for those who make the music the world moves to.
You won’t find us flooding social media with ads or hype. Why? Because originality is rare, and we protect ours. Too many brands chase trends, steal designs, and dilute creativity. We choose to keep WEAREHOODZ underground, just like the best beats before they hit the mainstream. Our designs stay with those who truly understand the culture, not just anyone scrolling through a feed.